The key to getting clients & sales
Let's face it, who doesn't want more clients, customers and sales? The benefits are clear – as sure as night is dark and day is light:
You can feed yourself and the family, pay the mortgage or rent, buy some nice clothes and shoes, and if you're really doing well you can do some travelling!
Whilst this sounds like a bit of a joke, I'm deadly serious. Getting clients and customers is essential if you're going to succeed in business.
So the question is “How do I get clients and customers (with no phone calls, emails or meetings)?” Well the answer is so simple and you'll kick yourself for not knowing it.
Putting your talent, experience, skill set and even CV aside for just a moment, you have to remember how clients aka buyers operate. Judgements are cast within the first few seconds of seeing you and decisions are made in an instant.
Story time
I remember overhearing a story on the train into London one day, which I want to share with you. A business owner was bragging to his puppet (employee) about how he chose his PPC supplier. He relayed how supplier A had been the favourite, but when he showed up for the meeting, he immediately discounted him and chose supplier B. Why? Well it was on account of the fact that he had tattoos and piercings. However, supplier A was not client-facing; he was actually to be engaged as an outsourced supplier. Now, I thought this rather short-sighted of him but, it serves to illustrate my point.
Clients are always looking to buy from people they feel they know, like and trust. They are attracted to those who they aspire to, or who remind them of them.
And, it's for this reason alone that you need to make your first impression engaging with your clients right from the start. When suppliers are sourced it's usually from the web. Search terms and keywords are in-putted and then the results are offered up. So making your first impression engaging with your clients is imperative!
The world's easiest way to get clients to your business
During the last few decades I’ve built a successful business and I’ve also helped others develop theirs from scratch. And, whilst some people may think that I've some natural talent at this, I'm going to share a secret with you:
Learning to position your brand, craft your message and attract targeted clients to your start-up is NOT something you’re born with. It’s a skill that has to be learnt. And when you've got the right person teaching you the skills, you can learn them fast.
That’s why I’m proud to share what I call “The Front of House Technique” with you today.
The Front of House Technique
The Front of House Technique is all about portraying an image to your clients. The first step to doing this is to invest in some professional headshots and PR shots.
You need photographs to reflect the image you want to portray, and this is something I teach on my courses. If your sector is music, then you're most likely not going to want corporate looking shots. However, if you're a designer, coach or nutritionist who has a corporate client base, you may well do.
Your headshots must be memorable and ones that prospective clients feel compelled to connect with. Combined with your unique talent this is what sets you apart from everyone else out there. By having professional headshots and PR shots you create a front of house experience that attracts clients and customers like the moth to the light (when done right).
Your headshots work for you on autopilot – 24/7 – when you're asleep, in meetings and producing or delivering work. I can't stress this enough so, DON'T SKIMP ON THEM!
When you're positioning yourself as an authority and leader in your niche professional headshots and PR shots will be your greatest ally. They will work without moans, groans or complaints on your website, social media sites and also for the press.
Watch this short video
Now in case you are unaware, this is just one of many techniques I’ve developed and teach. Some of the other techniques are available in my premium training courses, but you’ll hear more about that over the next few weeks. So, keep your eyes peeled. And if you’re not on the email list, get on it!
Now I want to hear from you.
While this is a powerful technique to get clients, customers and sales, that supports personal branding as a way to increase clients and sales tell me how do you get clients and sales? Tell me all about it in the comments below!.
And if you have any questions about “The Front of House Technique,” feel free to leave that in the comments as well.
Finally, thank you, as always for reading and contributing here. And, if you found this post useful, please share it with your friends!
With love and gratitude – as always,
