Category Archives: Established business

Couples in business: Should you do it?

By | Established business, Mindset, New business | 10 Comments

Mixing business with pleasure…

Family businesses and working wiht your husband or boyfriend should you do it by Jane FranklandUp above, you're in love…down below you're too slow! When it comes to the subject of couples in business and working with your boyfriend or husband I was clearly too slow, but that's for another post [dot, dot, dot].

They say for better or worse, for richer or poorer but no one ever mentions at the office AND at home, do they? Now whether you made those vows or not, I know the thought has crossed your mind…

So should you go into business or even work with your  boyfriend, or husband (aka your “beloved”) in an effort to gain financial freedom, and spend more time with your family?

Now before I give you my take on this, I want you to know that this has been a post I've been meaning to write for a long time. Those of you who know my story are probably thinking OMG what the ‘BLEEP' is she going to write!

Have no fear – I'm a pro!

You see, I've first hand experience of building a business and working with my (ex) beloved! I worked with him for just over 13 years and we owned a company together for 16 years.

I have to be honest – it's not a pretty story. There were both good and bad times. Owning a company and working together is not going to work out well for the vast majority of you. Very, very few can pull it off.

Sorry to burst your bubble!

The truth of the matter is few couples' relationships are strong enough to weather the storm. It's not an easy ride. So the question is….are you the exception to the rule?

Video break [I'm still being well behaved]

Disadvantages of couples in business

There's an old saying, “you shouldn't work with friends or family” and having done both, I can understand why! But, that's my story, so the question is, can you survive working together? Let's look at the challenges…

There's no real separation between work and home life

They say you need to set boundaries and have a clear separation between your work and personal life, but that's easier said than done. Take it from me, when you work and live together you never really switch off from work. There's always an opportunity to talk about it. Whether you're feeding the baby, out having dinner, on holiday or in bed making out!

I'm not joking…seriously! And, from a business perspective, it can actually be quite productive; there's a lot you can achieve!

Yep you heard me right!

However, from a personal relationship perspective it can be so damaging. For example, I remember several times returning home from the office, annoyed with my partner for not fulfilling something during the day. It was hard to look him in the eye, when he got home, with love. He'd let me down on a job and I was the one who had to answer to our client the next day. There was no getting away from it. I had two choices – 1) to bury it and let it fester or 2) to communicate my feelings and work to resolve it that night. This leads me naturally on to my next point.

You need to be very conscious of each others feelings

This point is particularly relevant when expressing criticism. Remember you're sharing your bed with this person and you don’t want to start a personal war. Effective communication is paramount if you're going to be successful in business together so get good at it and resolve any disagreements immediately. Harbouring ill thoughts will kill your relationship.

You need to find ways to keep your relationship alive

If you're working in close proximity it's very easy to get bored of one another no matter how much you care for each other. In my opinion, the only way to deal with this is to have an active life outside of work (independently) and a good social life. When you don't and your day consists of working on the business and then seeing to the kids, you end up being quite cut off from the world and living in a bubble.

You need to agree how to make decisions

You need to agree who's the boss and if your business operates on 50-50 share split, who's voice gets priority. If it's 50-50 split, you need to decide what will happen in a stale-mate situation. This is vital. In my company we both owned 100% of the shares and although there was an MD we decided that if we both couldn't agree on something, no action would be taken. Agreement was vital for the company to move forward.

You need to have legal agreements in place

No matter how much you trust one another, you need legal agreements in place. I CAN'T STRESS THIS ENOUGH. No one has a crystal ball and when money is involved some people view things in a very different way. They get greedy.

You need to make sure they're the most qualified for the job

This is a hard one as you're going to have to take out all the emotion and communicate this in a diplomatic way. One of the best things you can do is to agree this rule upfront. In my business, this is what we did. If someone was more capable of doing the job then they would be employed. Neither my partner nor I maintained our positions by default. We either had to step up, learn the skills and perform for the sake of the business, or we stepped aside and let another take our place. In some cases, there was never a question of us doing the job. It was clear from the offset that we didn't have the skills and didn't want them either.

Advantages of couples in business

You're more understanding of one another

Working together actually brings in a whole new level of understanding in a couple. You have a totally shared experience that brings you closer together. You're both on the same page. You understand why you're doing what you're doing. You're both working for the same end goal, pulling in the same direction and as a consequence you work with more understanding and gumption.

For example, I remember having to book my partner in for jobs over the weekend of Bank holidays, or even our children's birthdays. Had he come home and told me someone at work had done this I'd have been quite resentful, but because I'd done it (as we were growing our business) it was OK.

You've got more flexibility

Having built a business along with raising a family I can honestly say it's much easier when you can do this as a family unit. Again, you're both on the same page and you can always find ways to deal with child care or take time out to be at their school for an event. You can also have lunch breaks together or agree who's working late and with remote access and mobile communication anything is possible.

You'll achieve more and build a successful business

Napoleon Hill wrote about this in a chapter of his book Think and Grow Rich. It was all about sex transmutation. He said that love, romance, and sex are all emotions that are capable of driving men to heights of super achievement. Love is the emotion which serves as a safety valve, and insures balance, poise, and constructive effort. When combined, these three emotions may lift one to an altitude of a genius. All I can say is that I know what we achieved! [Wink, wink]

Now I want to hear from you!

Ever mixed business with your boyfriend or husband? Tell me whether you found it to be a good experience or not. Leave your story in the box below.

With love and gratitude – as always,

 

 

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Leader or entrepreneur: one mistake not to make if you want sales!

By | Established business, Marketing, New business, Sales | 6 Comments

Guilty as charged for being a leader

Leading by Example Jane FranklandDid you know that those who master their message, truly know their clients, and package their online persona as a leader have higher sales and more success in business than those who don’t? Well if you didn't know that, you do now!

Why? Well it’s because they bring their character to everything they do. They make it crystal clear as to who they are, what they do, and how they do it. They attract publicity through their energy, persistence and leadership.

You see I believe that a leader is born and not made. A leader is willing to step up when no one else is. Whether they’re leading a team of one or a team of thousands, or even millions, a leader is always willing to say say ‘follow me'.

And, it’s this trait that attracts clients like the proverbial moth to the flame.

Established stars like Sir Richard Branson, Oprah Winfrey, Dan Kennedy, Brendon Burchard and Tony Robbins are perfect examples to illustrate the point, and you can see rising stars like Derek Halpern, Gabby Bernstein and Marie Forleo applying the same principles. They all use the same tactic to promote their work. They all bring their unique character to everything they do.

Now, whilst I feel quite confident that I’m on the way to doing this with my brand, the funny thing, (and I’m fess-ing up here) is that I’m guilty as charged for not knowing this as a highly effective marketing strategy. Oops!

Thankfully as a creative at heart, I’ve always liked being unique and I’m pretty used to never ‘quite fitting in.’ Just picture me, as a Director, with my high heels and dress in a male dominated IT environment, and you'll get the picture. You see, I’m confident to make up my own mind as to whether to follow the crowd or not. I like my ‘take on things.’ I speak up when others don’t – for things I believe in and know to be right. Perhaps being the older sibling has helped me step into the leader role. Who knows!

Anyway, I want to share this top tip with you, as it’s huge for your business. Clients choose to work with you because of the quality of the work you deliver; but clients choose to say with you because they love your character.

[box]Clients choose to stay with you because they love your character TWEET THIS[/box]

By bringing your energy, vision, hope, determination and unique view on things, you add that ‘je ne sais quoi’ that drives and influences them in their daily lives. I've been in business and sales too long to know that people always buy from people, and clients either want to be like you, or they want to be able to relate to you i.e. you remind them of them!

If your character is strong, opinionated and positions you as a leader in your field, then you become the trusted advisor, the go-to person – the one to turn to for help. Developing your online persona as a leader is one of the strongest influences you can use to be memorable. Copycat and samey-samey won't differentiate you. It won’t attract clients, publicity and it won’t convert into sales.

However, that doesn't mean to say that you have to create an online persona or brand that's different for the sake of being different. That would be dumb and could potentially lead to brand suicide. I've seen that before!

You need to keep your integrity in tact.

Packaging your brand and yourself as a leader takes strategy. As an entrepreneur it's your job to define your image and your message so no one misunderstands who you are and what you stand for.

So, to help you with this, here are 10 tips to help you define, or even redefine your online persona as a leader:

  • Communicate your why, purpose or life mission.
  • Demonstrate that you practice what you preach and always lead by example.
  • Be genuine, approachable and reliable.
  • Get opinionated. Show you’re not afraid to stand up for something you believe in, even if it goes against the grain.
  • Share your stories of perseverance and those where you’ve failed and also overcome adversity.
  • Share your interests and passions outside of business.
  • Under promise and over-deliver.
  • Be inspiring and encourage others to overcome their hurdles.
  • Develop a unique methodology or system that offers added value.
  • Give back to your community in as many ways possible.

These are only starting points, it's up to you to own your online persona as a leader and present the face you want to be known for to your clients consistently.

What are your thoughts? Are you comfortable stepping into the limelight and crafting your online persona as a leader? Have you had any good or bad experiences by doing this?

Please share your experiences and feedback in the comments below as I’d love to hear.

Finally, thank you, as always for reading and contributing here. And, if you found this useful, please share it with your friends!

With love and gratitude – as always,

 

 

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8 reasons why it’s better for business to build a WordPress website

By | business start ups, Established business, Marketing, New business | 3 Comments

Guilty as charged for not having WordPress

Jane Frankland on wordpress.org rather than wordpress.comMost people know I’m no coder, but when it comes to getting a small business online I’m actually a huge fan of WordPress as the platform of choice. Why? Well firstly it’s gets you started online cheaply and secondly a WordPress website is actually quite easy to use. Too many times I’ve heard small business owners tell me that they can’t update their website and have had to get their web designer to do it for them – at a cost. And whilst it’s great to outsource, and concentrate on your core skills, outsourcing your website management is costly and time consuming at a time when quite frankly you don’t need it. Bah!

Now I have to come clean here. When I first built my website I got confused with the whole thing and I actually built a WordPress.com website. Whilst it was great that I took action after my website class, there are reasons why it's better to build a WordPress.org website, which I'll go into shortly.

WordPress to solve the problem

So let me tell you about WordPress. Well, WordPress is not only the most popular free and open source blogging tool available on the Internet, but it’s also a powerful Content Management System (CMS) that can be used to build websites. It’s used by over 16.7% of Alexa’s top 1 million websites and as of August 2011 it manages 22% of all new websites. It’s used by large corporates too and just to make it complicated for you, there are two versions of it – wordpress.org and wordpress.com!

Worpress.org or wordpress.com – which one to use

WordPress.com is a hosting platform that provides a quick and easy way to get your blog or website online. It’s free and easy to use and once you’ve signed up you can create your blog or website immediately – for free. It’s great for hobbyists or special interest blogs, but if you’re serious about building a website for a sustainable business (large or small) then it’s important to have control over the look of your website so it doesn’t look like a generic blog. This is why I almost always recommend using WordPress.org.

Here are 8 advantages you’ll have if you use WordPress.org as your website:

1. Search engines love WordPress. As sites using this CMS will be indexed in the search engines much faster than traditional static websites you’ll have traffic coming to your site sooner rather than later.

2. WordPress has an unlimited number of plug-ins or add-ons that have been developed to perform everything from shopping carts to contact forms. These are updated and upgraded constantly so you’ll always have the latest technology and innovations at your fingertips.

3. It’s usually considerably cheaper to have a website developed with WordPress than any other website. The available plug-ins are generally one-click installations which means you won’t have to pay a web developer to do costly coding to develop the features you’d like on your website.

4. WordPress has a great deal of SEO built right in. This enables you to rank well in the search engines. And despite web designer telling you that they do SEO, in my experience most don’t do it very well.

5. WordPress is easy for anyone without coding skills to maintain on their own. This means you can add new content whenever you want without having to pay a web designer to do it for you. Yay!

6. These days every business website needs a blog. By having a WordPress site you’ll have one there built right in so you can easily interact with your visitors.

7. WordPress has a built in RSS feed. This means that you have the ability to syndicate your content. This makes it a very useful traffic-grabbing tool.

8. By having a WordPress website you can market it to all of the blog directories. This means you have the potential of reaching many more visitors than a standard HTML website.

If you need a check-list for your wordpress website, or you want to 7 ways to generate leads through your wordpress website just click the links. Please let me know how you'll use this and, also how you're getting on with the website design you're planning. If you have any more tips, please just add them in the comment box. Feel free to share this with anyone who might find this useful too. Until then….

With love and gratitude – as always,

 

 

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Website design check-list

By | business start ups, Established business, Marketing, Uncategorized | One Comment

Website design do's and don'ts

This post follows on from the last one I wrote for website design: 7 ways to ensure your website is generating leads. When a friend asked me about her website and what was required, I decided to do some research and find out if a check-list for outsourcing your website design (or more accurately creation) existed. I was surprised to find that a guide didn't exist. So, hence the reason why I'm creating a website design check-list for you here.

Over the years I've seen a lot of websites, and so many miss opportunities for business development. It's not necessarily their fault. Unless you have a good website designer who can help you, if you don't know what you want, how can you specify. Increasingly I've found that website designers don't know what's effective for lead generation when it comes to a website design.  So here's a short guide and check-list from someone who does know! If you're outsourcing your website or even if you're building your own website, this will be useful.

Website checklist for outsourcing or designing yourself

 

If you need help with your persona, avatar or ideal client, see my post on: the number one reason you lose sales:

Please let me know how you'll use this and, also how you're getting on with the website design you're planning. If you have any more tips, please just add them in the comment box. Feel free to share this with anyone who might find this useful too. Until then….With love and gratitude – as always,

 

 

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7 ways to ensure your website is generating leads

By | Established business, Marketing, New business | No Comments

The modern way to market on a website

Jane_Frankland shows you how to market your website for lead generation and businessBuilding your own website is not for the faint hearted, but in this day and age it's totally possible – even if you're not tech savvy. I should know as this is exactly what I've done.  Now, my website may not be perfect but it's doing the job I need it to right now. And, until you have enough money to outsource it, you can do the same. Obviously it's a preferred choice to get a designer to do this for you, but whether you do or don't, here are some key points to bear in mind.

The purpose of a business is to create a customer, so as an entrepreneur creating, optimizing, and promoting, content is essential if you’re going to fill the top of your sales and marketing funnel with more targeted, relevant website traffic and leads. The good news is that if you create, optimize and promote your blog on your website (or quite frankly on another's) you’re going to get 55% more traffic and 70% more leads than those who don't. That's quite a large figure!

Anyway, here are 7 ways to help you generate more leads on your website and boost your marketing efforts.

The ultimate way to create a performing website

1. Blogging

As you know every website has the potential to rank well in search engines and draw traffic from other sources i.e. from social media sites and the blogosphere. However, nowadays this all depends on whether your website is well optimized and how valuable it is to your readers i.e. useful, relevant, interesting, and so on. Adding a blog to a website is therefore a very powerful way to achieve this. In addition it’s also a great way to convert leads into clients. By having valuable and relevant calls to action, allowing your readers to subscribe, and encouraging them to follow you on social media are great ways to leverage your blog and get more. The more active you get online – on your website – the faster you'll grow.

2. SEO

70% of the links search-users click on are organic, which is why if you’ve gone to the trouble of creating a blog on your website, then you've got to optimize it. You have to give your valuable website content the best possible chance of drawing traffic in from the web. You need to maximize your ROC – return on content. Search engines look for fresh content so that they can serve it up later in search results so if they're not indexing it, results won't show it. The more fresh content you create on your website, the more often search engines will come back looking for more.

3. Mobile

Mobile is huge and if your website isn’t mobile friendly then you’re missing a trick. In fact I’d go so far as to say you have to redesign it! When mobile optimizing your website, you must consider smaller screen sizes and slower bandwidths. This may mean using smaller images and font sizes, and thinking about how much content is displayed on a single page. If you outsource this to a designer, just ensure you let them know. Ask for a website that is “responsive.” If you’re building your own website, I’d suggest using a WordPress.org. website. They have multiple mobile friendly templates. Once again make sure it is responsive. Theme Forest is a good place to start.

4. Social

Social media isn’t a fad, or a silver bullet, but it has changed the way we market. And, whether you like it or not the world is becoming more social. It's not just about the number of fans, friends and follows you have. Studies have shown that being active on Twitter and Facebook increases the number of inbound links, traffic and leads. As a result, companies are now favouring an increased investment in social media and blogs. Obviously there’s a right and wrong way to use it, and it’s imperative that you engage in conversations and not just blab about your own company/brand. It's about delivering meaningful content, having a dialogue and engaging with others. Blog posts shared on Twitter get 117% more page views than those not shared. Linkedin proves the most effective platform for B2B and Facebook for B2C. However, Pinterest drives more referral traffic than Google+, Linkedin and YouTube combined (source, Shareaholic, February 2012) so you might want to experiment and see what works for your brand.

5. Analytics

I'm going to put it bluntly…there’s no point doing anything unless you’re measuring it. You need to know what works and what doesn’t. If you can't measure how many visits, leads and clients your different campaigns generate, you need to either get help with this or think again about why you're in business. Google Analytics provides a way to do this.

6. Tools

If you have a website, check out how it's performing by going to this marketing tool Marketing Grader. For SEO you can use SEO Scorer or ScribeSEO.

7. Resources

Nathalie Lussier is an online business triple threat, serving up digital strategy and integration along with do-it-yourself training programs that will turn your website into the asset you know it should be. She’s the creator of The Website Checkup Tool, and she loves getting techy with it, martial arts, and drinking green juice. Whilst I built my own website, I used many of the techniques Nathalie taught and that's why I have no hesitation recommending her to you here.

Please let me know if there's anything else you'd recommend by posting a comment below. Watch out for my check list on building a website that's coming soon. It will be useful if you're outsourcing your website design or designing your website yourself.

Until then….With love and gratitude – as always,

 


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Goal setting checklist

By | business start ups, Established business, Lifestyle, Mindset | No Comments

Here's a check list for setting your goals

This post follows on from the last one I wrote on goal setting – Guilty as charged: for not setting my goals. Anyway, I love goal setting and really value it as an incredibly powerful tool both in terms of my own self development and my company's.  And this is why I'm sharing just one more post with you right now. When goal setting is used effectively it can greatly enhance your skill as an effective and motivating leader. Throughout history strong leaders and organizations have used goals to shape and influence the destinies of millions. And this is why they're so vital. You see, you and your company can leave such an imprint on the lives of others by setting worthwhile goals and committing to their achievement.

With a mindset of a successful leader you must refuse to sit by passively and leave your future to chance or to the choices of others. You have to dare to make your own decisions and to direct your company toward success. Through goals you can create the confidence that comes from knowing where you and your team are going, and how you intend to get there. Goals provide you with a sense of direction to keep you focused on what's important. They bring to life a sense of order and purpose that sustains desire and motivation over a long period of time! Yay!

So here's a check list to ensure you've got your goals in place. By applying the principles here – writing them down you're already 80% more likely to ensure they succeed.
How to plan and set goals with Jane Frankland

 

Please let me know how you'll use this and, also the goal setting you're planning. Until then….With love and gratitude – as always,

 

 

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5 ways to make an infographic on a budget

By | Established business, Marketing, New business | 2 Comments

What's the purpose of an infographic?

infographics are a great way to increase your brand's exposureInfographics are everywhere and can be powerful tools for communicating a concept or message quickly, and increasing your brand exposure. So let's look at exactly what they are.

An Infographic (or information graphic) is a graphic visual representation of information, data or knowledge intended to present complex information quickly and clearly. Infographics improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends. They're especially loved by visual learners and as they're so shareable they can do a lot for your brand.

Viral bait

When an infographic is done correctly, it can spread like wildfire. It enables you to have a much larger reach than you'd get using other methods, too. Given their popularity and effectiveness, they really are a tool worth considering. So, let's look at the top 5 free infographic generator tools.

1. Easel.ly allows you to create your own infographics using its ‘Vhemes’, which are infographic templates that you can customize. It has some great icons and graphics too and makes creating and sharing your visual ideas online a dream.

2. Create.ly is a diagramming tool, which can help you to wireframe an infographic before putting it into production. It includes a new real-time collaboration feature, allowing you to work on a design with a colleague or client simultaneously.

3. Infogr.am is very easy to use, with six templates. It's great for creating standalone charts.

4. Piktochart provides you with a choice of six free templates (more if you upgrade). Colour themes are easy to change, and you can create charts manually or by uploading CSV files.

5. Visual.ly has templates that allow you to create an infographic based around Twitter or Facebook data. And if you don’t have the time to produce your own infographic, then you can even outsource them to the Visual.ly marketplace.

How to make a great infographic

Have a great title: Write a clear and catchy headline. The title is the first thing viewers read, so make sure it explains what the infographic is about while being fun and exciting.

Use good data: Don’t use information from Wikipedia. Your research needs to be unique. Make it information that you've discovered, which could be from a survey you've performed. Always make it valuable i.e. useful to your market.

Simplify: Keep your information simple and think in terms of design. If the research you've done and the data you have doesn’t add value, it shouldn’t be used. A good infographic needs no introduction or explanation.

Make it fun: People share things that are fun. So keep in the mind the three Es – I'm always referring to them in my classes – to entertain, empower and educate. If your infographic is interesting, provides new content, and is entertaining, your audience will want to share it again and again.

Now I want to hear from you

  • Please let me know whether you've used an infographic and if so, what's your favourite tool.
  • Please share your experiences and feedback in the comments below.

 

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Craft a 30 second sales pitch like a pro in 3 easy steps

By | Established business, Sales, Selling | One Comment

Saying ‘no' to a sleazey sales pitch!

Pitch like a pro in 3 easy stepsAs a small business owner, you’ve got opportunities waiting for you every single day. However, how you handle them means the difference between business that’s won or lost. As someone who’s been in business development for nearly two decades, the most common (and avoidable) mistake I see over and over again is the inability to quickly and effectively communicate what your company does. i.e. a sales pitch. And then following that swiftly, is the sleazey sales pitch! Urgh!

Having a short sleek sales pitch is therefore an essential marketing tool for your business. Sometimes referred to as an elevator pitch, the term came about following the idea of explaining who you are and what you do in the time it takes to ride an elevator from the ground floor to the top floor. Classy!

Even though the way we do business today has matured, there are always times when you’ll need to use a sales pitch. For a start, every person you meet is a potential client, and a business opportunity can and often does present itself anywhere. So it's vital to be prepared with your short sales pitch.

Here are the key elements for a successful sales pitch

The core elements of your  sales pitch are simple:

1. The Who i.e. the name of your company and NOT the tagline. There’s a time and a place for taglines and it’s not here.
2. The What i.e. what products or services does your company provide?
3. The WIIFM i.e. what’s in it for me or your key differentiator or USP (unique selling proposition). Disclose what sets you apart from your competition and describe yourself in terms of the benefits you provide to your prospect.

How to craft your sales pitch

As a rough estimate, a 30 second sales pitch is ample time to communicate what you do. Whilst you may be tempted to go over that, don’t. Research verifies that most people form a lasting impression in as little as 3 seconds, and the average attention span starts to wane after 15-20 seconds. To be completely blunt, you’ve got 30 seconds (about 125-150 words) to make your point or you’ve missed your opportunity!

Craft your sales pitch by writing down what you want to say and refining it until it answers the questions above. Always remember WIIFM, as using that is the difference between making a personal connection with your prospect OR boring them to tears.  Always communicate to them too and don’t use jargon.

Delivering your sales pitch

Once your sales pitch is written, make sure it sounds natural and conversational rather than learnt and robotic. The best way to do this is by practising. The more you practice, the more comfortable you'll be. Don't worry too much if it sounds clunky to begin with. We all start somewhere and it will improve as you gain confidence and get feedback. Adopt the attitude of continual improvement. As you give your sales pitch to more and more prospects, you’ll hear different questions and reactions. Listen to the response and use that feedback to make your pitch stronger. Be confident too. Visual cues are just as important as the words you are saying. Remember even though your sales pitch is 30 seconds, people can form their opinion in as little as three seconds. Stand up tall, make eye contact. Your words and body language work together to make your 30 second sales pitch as effective as possible. When done successfully, you’ll know you made the most of every opportunity.

So I wish you well with this. Please let me know how you get on with your sales pitch and please share your experiences and feedback in the comments below as I’d love to hear. Finally, thank you, as always for reading and contributing here. If you found this useful, please share it with your friends!

With love and gratitude – as always,

 

 

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