Recently, I've been talking a lot about business driven communication in security, building trust and the value proposition. I've incorporated these things into my high performance coaching and training programmes for years, as communication—the imparting or exchanging of information by speaking, writing, or using some other medium—is vital for today's savvy and progressive cyber security leaders.
You see, cyber security is topical and it’s exposing all of us in the industry to new areas. As people buy people, even if you don’t think you’re selling something in security, people are always buying. They’re buying into you—your mission, vision, leadership—and deciding whether or not they trust you. Creating trust, is therefore vital, if you’re going to enable stakeholder buy-in, move a project forward, get promotion, a bonus, new job, speaking opportunity, make sales and attract top talent.
And, business driven conversations around security, when you're meeting your buyer where they're at, and seeing things through their lens, build trust. They elevate you to another level. They differeniate you from the crowd. From the average. Read More
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