‘Will you walk into my parlour?” said the Spider to the Fly, ‘Tis the prettiest little parlour that ever you did spy; The way into my parlour is up a winding stair, And I've a many curious things to show when you are there.'
The ‘Spider and the Fly’ is a famous poem by the Victorian author Mary Howitt. First published in 1828, it tells the story of a spider who ensnares a fly through the use of seduction and flattery. I used to read it to my children at bedtime. It was a firm favourite, and with a theme of trust, I believe its simple message is ever more relevant.
You see, we live in remarkable times, where trust is re-emerging as a currency of the new economy. Going hand-in-hand with influence, trust is enabling companies and individuals to stand out from the crowd, be heard admidst the noise, and become more successful in their bid for new opportunities. Let me explain.
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