business start ups | Jane Frankland

December 12, 2015

The future of women in cyber security. How do we increase the numbers?

By JaneFrankland | business start ups, Established business | 4 Comments

Women in cyber security currently amount to 10%.

Over the years there’s been much talk about women in cyber security. For example, are there enough; are they the future of infosec; are they paid more than men; are women under-represented, and so on.

As a woman in cyber security, with a voice, I feel a heavy weight on my shoulders and compelled to write about this.

Why?

Well it’s simple. Right now, in cyber security we’re failing. All of us. Men and women.

Miserably.

It’s bad enough that we can’t attract others into our industry fast enough and train them up, but the fact that the numbers of women in cyber security are deteriorating is quite frankly unacceptable.

Cyber security has never received so much attention. Cybercrime is growing and when more people are becoming increasingly aware of protection, resilience and training you'd have thought that getting women into our profession would have been easy.

However, it's not been and without a doubt we must reverse this trend and do a better job.

August 22, 2015

The shocking truth about being a cyber security entrepreneur

By JaneFrankland | business start ups, Established business, Marketing, New business, Sales | No Comments

Thinking about being a cyber security entpreneur?

The shocking truth about being a cyber security entrepreneur

As you're a cyber security entrepreneur or want to be, I'm going to start off with 5 exciting facts.

Fact 1. The world is getting bigger and busier.
Fact 2. Opportunities abound.
Fact 3. Entrepreneurship is trending and cyber security is hotter than ever.
Fact 4. According to the latest statistics, by 2019, this sector is set to be worth $155.74bn.
Fact 5. The market is maturing. It's now threat aware and risk educated. Governments and businesses are paying attention too. For, cybercrime is costing between $300bn and $1trn in annual global losses, and it’s rising.

February 25, 2015

Cold Calling UK Law Changes & What This Means To You

By JaneFrankland | business start ups, Established business, Sales, Selling | 4 Comments

Nerd writer received the good news

I’ve been saying this for years. Cold calling is dead. Warm calling is the future. And, today the UK Government put one more nail in the cold calling coffin as they announced a clamp down on companies who are cold calling in the UK.

The Telegraph reported today that changes to the law will make it far easier to punish offenders. Furthermore, that the directors of firms using such techniques would be liable to personal fines of £500,000, according to the Daily Mail.

November 7, 2014

7 Dumb Mistakes That Smart Business Owners Make With Social Media

By JaneFrankland | business start ups, Established business, Marketing, New business, Selling | One Comment

Social media is a lot like coffee. You'll either love it, consume a lot of it and get energized over it, or you won't. Instead, you'll hate it, sweat over it and become exhausted.

Whatever it does to you, be aware. Social media, just like coffee, is big business and it's here to stay.

So if you want to keep your client base happy and attract others, you must know how to use it effectively.

This 11-page report that's entitled 7 Dumb Mistakes That Smart Business Owners Make With Social Media, has been compiled due to popular demand. Repeatedly I see the same mistakes being made when business owners pursue social media as a tool for business development. Repeatedly too, I get asked how to spot social media fakers, rectify their shoddy work and advise on implementing it strategically and intelligently.

October 18, 2014

What Is Social Selling & Why Should You Care? [Part 4]

By JaneFrankland | business start ups, Established business, Marketing, Sales, Selling, social media | No Comments

In Part 3 of What Is Social Selling and Why Should You Care, I discussed how you can move opportunities through the pipeline faster, free up yourself (and your sales team) to move on to new prospects, and lower acquisition costs.

In Part 4, (the final in this series) I'll be going through how you can achieve greater client lifetime value, make bigger deals and retain more clients.

October 8, 2014

What Is Social Selling & Why Should you Care? [Part 3]

By JaneFrankland | business start ups, Established business, Marketing, Sales, Selling, social media | No Comments

In Part 2 of What Is Social Selling and Why Should You Care, I discussed how you can get more and better leads. In Part 3, I’ll be looking at how social selling methods will help you shorten your sales cycle. I’ll be going through how you can:

Move opportunities through the pipeline faster
Free up your sales team so you can move on to new prospects
Lower your acquisition costs

September 21, 2014

What Is Social Selling & Why Should You Care? [Part 2]

By JaneFrankland | business start ups, Established business, Marketing, Selling, social media | No Comments

In part 1 of ‘What is social selling & why should you care?' I wrote about how buying has changed and how you now need to sell in a different manner if you’re going to build a strong sales pipeline and exceed your revenue targets. In this post I’m going to expand upon this and show you how you can get more and better leads.

As you now know much of the buying process occurs before your buyer reaches out to a salesperson. However, what you may not be aware of is that it’s not happening behind closed doors. In fact, it’s quite the opposite. Buyers are in your sight-line and good leads are there for you – in full view.

Yes, your buyers are on social media. And, there they're talking about their business needs, asking questions about issues in their industry, revealing intelligence about their own companies and reaching out to their peers for advice.

So, the question begs. If they’re doing all of this, why aren't you there too? Why aren't you socially surrounding them and recognising their buying signals so you can be of help?